Target Market

The target audience that the Sherpa app is focused towards is New Zealand trampers/walkers in small groups of 1-3 people, with a beginner to medium ability. Also, the users of this app would most likely be doing a day or at the most overnight tramp/walk on popular routes. It looks at providing these users with enough information to first avoid most common emergencies, but in the event of one to survive it as well. Also, it aids by assisting a user in the background in the event that they are incapacitated or have a flat phone battery.